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Going Conscious

Jun 21, 2023

Willa is the Founder & Creative Director of W.Green, a branding and communication agency focusing on fashion, food and lifestyle. Having seen the failures of the fashion industry up close, she was drawn to modern brands spreading their message in a more sustainable and conscious way. W.Green’s motto is ‘Ethics + Aesthetics.’ She is often featured in numerous leading Dutch magazines including Vogue, Glamour, ELLE, Marie Claire and Grazia.


In this episode we talk about how Willa merged her passions for fashion and social change, taking time to reconcile how to do things differently, the degrowth imperative, why we need more feminine leadership and how to take care of our direct local ecosystems.


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Connect with Willa:
Instagram @w.green_agency


Connect with Nikki:
Instagram & LinkedIn @nikkitrott