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Going Conscious

Aug 31, 2022

Harriet is an activist, working at the intersection of advertising, AI and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance.


She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from Virgin Media O2 to Accenture Interactive.


In this episode we talk about corporate sustainability, how advertising funds the internet and the responsibility that creates, the lucrative disinformation economy, pillars for conscious advertising, how we can use our collective power for good and why no one knows what the facebook algorithm does anymore.


Discover show notes, Harriet’s book recommendation and more on


Connect with Harriet:
LinkedIn Harriet Kingaby
Advertisers -
Climate disinformation -


Connect with Nikki:
Instagram & LinkedIn @nikkitrott